Profiting Farmers, Benefiting Food Consumers
Basic code
We hold fast to the moral standard of positivity and good faith. We believe in the simple, straightforward, honest and transparent way of dealing with people. We advocate a corporate belief deeply rooted in and giving back to the wider society
Organizational spirit
We have the DNA of hard work and resilience. We adore the humble, inquisitive and reflective attitude towards learning. We endeavor to create a work atmosphere where employee care, equality and inclusiveness matter
Development philosophy
We embrace the professionally focused spirit of ingenuity that pursues excellence. We persist in innovative thinking of continuous iteration that is “always half a step ahead”
Attitude to the outside
We adhere to an open, win-win, co-creative and sharing approach to cooperation. We persist in a customer-foremost and market-oriented business philosophy
Upholding a mission of “profiting farmers and benefiting food consumers”, we have become a globally trusted high-quality protein and food supplier and integrated service provider by offering safe, reliable high-quality products or services more in line with needs.
Bearing the vision of “becoming a leader in farming and food industries” in mind, we endeavor to exploit the radiating and driving effect as a key leading enterprise in agricultural industrialization, integrate global resources, build a safe and healthy food industry chain, help farmers increase income and get rich, and keep making greater contributions to meeting consumer needs for safe meat foods and promoting social civilization and progress.
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