New Hope Liuhe adheres to the mission of “profiting the farmers, benefiting the consumers,” dedicating itself to agriculture, farmer service, and rural development. The Company actively responds to the tough battle against poverty and the comprehensive rural revitalization strategy, promoting rural revitalization from various dimensions such as talent development, financial support for agriculture, and industrial revitalization. Since 2020, the Company has undertaken the Five-Five Project initiated by the New Hope Group for rural revitalization. This project commits to investing RMB 50 billion over the next five years to revitalize rural industries. It aims to create 50,000 new jobs to drive employment for university graduates, farmers, and other agricultural workers; provide public welfare training for 50,000 new green-collar farmers to support rural talent development; assist 50,000 agricultural entities, including farmers and minority enterprises; and establish five rural revitalization demonstration bases to create digital models for rural revitalization.
Talent Revitalization
places a strong emphasis on talent Revitalization. We have implemented the “100,000 New Green-collar Farmers Training Plan” for consecutive years and established a comprehensive rural talent training system. Through systematic short-term training and livestock technology services, we adopt modern apprenticeship and targeted training methods, collaborating with the government, universities, and enterprises to provide joint training. The Company empowers green-collar talents through the establishment of the New Hope Green-collar Academy, 100,000 new farmers’ training bases, and green-collar space entrepreneurial incubation bases. By 2023, we established nine major bases nationwide under the Green-collar Project, facilitating in-person training for more than 84,000 participants and generating nearly 13.69 million attendances in online training sessions. Through partnerships with institutions like the Shandong Vocational Animal Science and Veterinary College, New Hope Liuhe has made significant contributions to the animal husbandry industry by nurturing over 900 green-collar talents.
Industrial Revitalization
New Hope Liuhe strategically concentrates on modernizing the agricultural and animal husbandry food industries, with a primary emphasis on pig farming and deep processing of meat products, aiming to drive the modernization, industrialization, and intelligence of the pig industry and contribute to rural revitalization. Adhering to the principles of “high investment, high efficiency, high returns, and low costs,” the Company introduces factory farming techniques characterized by all-in-all-out management, standardized production, and year-round balanced nutrition. It also promotes the integration of digital technologies such as cloud computing, the Internet of Things, big data, and artificial intelligence into the industry. This includes the adoption of farming equipment like air filtration systems, intelligent environmental control systems, automatic feeding systems, automatic drinking systems, and automatic manure removal systems. Additionally, it utilizes digital products such as Jubaozhu, Liaonifu, and Cloud Pasture to drive the digitization upgrade of the pig industry, thereby enhancing industry quality and efficiency.
鲁公网安备 37021302000655号