New Hope Liuhe

Engaging in Charitable Activities

Upholding the belief of “being rooted in society and giving back to society,” New Hope Liuhe actively engages in charitable activities, constantly expands its public welfare endeavors, and extends care and support to various causes, including poverty alleviation, assistance to the elderly and orphans, and disaster relief. In doing so, the Company continues to lead by example in the realm of public welfare. In 2023, the Sichuan Yonghao Charity Foundation, established in 2018 by Liu Yonghao, Chairman of New Hope Group, Li Wei, Co-founder of New Hope Group, and Liu Chang, Chairwoman of New Hope Liuhe, participated for the first time in the social organization grading evaluation conducted by the Department of Civil Affairs of Sichuan Province. The foundation received a 4A-level honor and obtained qualifications as a “non-profit organization eligible for charitable donations tax deduction” and “tax-exempt non-profit organization.”

In 2023,

A total of 71 subsidiary companies at home and abroad participated in charitable donations.

External charitable donations amounted to RMB 6.611 million, including RMB 316 thousand donated overseas.

Contributions to rural revitalization totaled RMB 4.162 million, funding for educational welfare was RMB 1.408 million, and other categories of public welfare reached RMB 728 thousand.

Fostering Brand Philanthropy

New Hope Liuhe demonstrates a profound commitment to societal well-being by actively supporting vulnerable groups. Its initiatives prioritize the welfare of children, students, and residents in remote mountainous regions. Over the years, the Company has cultivated two distinguished philanthropic initiatives, namely the “Warm Winter Action” and the “Hope and Wish Plan,” nurturing them as a testament to its corporate citizenship.

Hope and Wish Plan

In 2023, New Hope Liuhe initiated the eighth season of the “Hope and Wish Plan.” Engaging its subsidiaries, the Company actively gathered gift wishes from children, which were fulfilled by employees and compassionate individuals across various regions. Ahead of Children’s Day, dozens of volunteers visited seven schools in Sichuan, Shandong, Liaoning, and other provinces, distributing holiday gifts to 1,549 children in remote mountainous areas. This effort helped fulfill the dreams of these children and allowed them to experience a joyous Children’s Day in advance.

Warm Winter Action

In October 2023, New Hope Liuhe launched the tenth season of its “Warm Winter Action” in partnership with China Merchants Bank Chengdu Branch, Sichuan Yonghao Charity Foundation, and Sichuan New Hope Dairy Co., Ltd. Together, we delivered essential winter supplies, including ham sausages, sweet corn, and canned luncheon meat, to Sewei Village and its central elementary school in Sewei Town, Xinlong County, Garze Tibetan Autonomous Prefecture, Sichuan Province. These efforts aimed to provide early warmth and care to the Yi ethnic community before winter.

Assisting in Disaster Relief Efforts

New Hope Liuhe consistently upholds the principles of humanitarianism. In the wake of natural calamities such as earthquakes and floods, the Company promptly extends assistance, actively supporting disaster relief endeavors, and standing in solidarity with affected communities. It offers material aid and contributes to the reconstruction efforts of disaster-stricken areas, embodying a vision of harmonious coexistence between enterprise and society.